CKIKI is based on a system of mutual and reciprocal validation between all stakeholders involved in a product. Unlike simple company declarations, CKIKI allows professionals involved in a product's value chain (producers, processors, distributors) to recognize each other and validate information among themselves.
Thanks to the system « Match », a professional can directly contact a partner involved in the product circuit to confirm and certify the origin, processing or distribution. This eliminates self-declaration and establishes visible and assumed links.

The Local Score is a concrete and evolving indicator that measures the distance between the different actors involved in the circuit of a product. It allows everyone to make informed choices, by favoring short circuits when possible, or by obtaining reliable proof of the origin of a product which, by nature, comes from far away (e.g.: coffee, cocoa).
It allows you to:
✔️ Visualize traceability : indicating the share of products whose origin is local (30-50 km), regional (200 km), national or European.
✔️ Compare the environmental impact : thanks to an average mileage which traces the journey of a product, from its production to its distribution.
✔️ Promoting committed companies : by highlighting those which are part of a transparency approach validated by recognized partners.
Whether it is to promote local products or to ensure the authenticity of a more distant product, the Local Score helps you consume with full knowledge of the facts.

Yes! Thanks to the feature « Prove It », you can directly contact the brands registered on CKIKI and ask them questions about the origin, composition or commitments related to their products.
But that's not all: CKIKI can also relay and take your request to companies when they are not yet registered on CKIKI (as is often the case today, logically). This helps speed up responses, encourage more brands to play the transparency game and strengthen the impact of your approach.
✔️ A direct connection with brands : When businesses are present on CKIKI, they can respond publicly and create an authentic and engaging connection with their customers.
✔️ Transparency visible to all : CKIKI relays your request to customer services and displays the responses received. If a company is slow to respond, this lack of transparency becomes a visible signal.
✔️ A lever to encourage brands to get involved : If a company isn't yet on CKIKI, we let them know that consumers are waiting for answers. This is an opportunity for them to join the process and provide concrete evidence of their commitments.
✔️ Easy sharing on networks : You can broadcast your request and the response (or lack thereof) to your community on social media, thus amplifying the impact of your initiative.
✔️ Mutual recognition rather than anonymity : On CKIKI, every stakeholder, whether consumer or professional, is recognized. The commitment of each stakeholder guarantees the value and credibility of the exchanges.
Together, consumers and professionals build a relationship of trust based on transparency and responsibility.